Character Education Foundation (CEF) was established to endow quality education, especially pertaining to Quranic teachings and character education, among different schools, colleges, educational institutions and organizations in the country. It was formed in January 2016.
It has emerged as a leading not-for-profit organization in Pakistan that is working in the fields of curriculum development, Quranic Education and Character Building. CEF is an independent operational entity registered as a non-for-profit company setup under section 42 of the companies Act,2017.



“Building the Bright Future of Pakistan”
پاکستان کے روشن مستقبل کی تعمیر


Transforming society for a bright future through Quran education, character building and community engagement.


Mr. Mahmood Ahmed, envisaging a vision to bring a positive change in the society, is a zealous educationist and passionate worker with over 24 years’ experience of successful interventions and new initiatives. He has a vast experience in non for profit management, with a proven record while working in various social sector organizations.

Mr. Mahmood Ahmed, the founding director of AFAQ and Help in Need is a dedicated philanthropist in Pakistan who has hands on experience in education, social and development sector. He is the founder and the Director of READ Foundation which is a leading educational organization, imparting education to more than 107,000 students under the supervision of 5600+ teachers in 397 schools.  His visionary and consistent efforts proved in the establishment of CEF in Jan 2016.

Mr. Mahmood has a vast experience in project management, with a proven record while working in various social sector organizations. He had done remarkable work in the aftermath of the devastating earthquake in AJK and NWFP through his untiring leadership. He has excellent accounting and financial management skills demonstrated during the last 25 years association with READ Foundation and other organizations. 

His significant achievements include the introduction of a customized education system for the rural communities of Pakistan.

Mr. Mahmood also initiated to endow quality education, especially pertaining to Quranic teachings and character education, among different educational institutions and organizations through a unique platform of Character Education Foundation i.e. CEF. He is the founder of CEF and currently serving as its Chairman. Through his tremendous leadership, CEF managed to benefit over 1.5 million children as well as thousands of adults through short courses and trainings.

Mr. Mahmood Ahmed personifies a struggling journey envisioning to transform the society through different development initiatives. He belongs to a small remote village of AJK. Retired from PIA Marketing department and with no specific auxiliary background, he is a self-made person, who signifies the common man’s struggle for his country.


Mr Javed is a renowned Surgeon, Trainer, Poet and Motivational Speaker. He is a surgeon with special interest in laparoscopic and cancer surgery. He is an official mentor of Royal College of Glasgow and International Course Director of American College of Surgeons for Advance Trauma Life Support (ATLS). He is one of the pioneers of laparoscopic surgery in the region. He has trained more than 50 surgeons, formally as their supervisor, and thousands more who have worked with him in various capacities during his four decades long professional journey.


Our vision is holistic. It is for each and every individual in society. We believe that sustainable change can be achieved by developing the lives of individuals and communities. Building the character and developing humanity is the only way to bring a positive change in society.

Considering this we equally focus on the children, particularly school going children as they are in the best of life to learn and adopt good practices for their life and impact or benefit society. Similarly, we believe it is equally important that we focus on parents and elders. If they are on the same wavelength and of the same approach then building the characters and developing the human being will be easy.

Although the themes and objectives of programmes are similar for children and adults but considering the activities and engagement plans we have two main categories

1) School Programmes

2) Adults Programmes


Total Physical Interaction (TPI) is one of the most effective method of teaching. Many educationists have recommended and endorsed this method after experiments. It has been observed that children find it very interesting and useful in learning difficult subjects and topics easily.

Converting this method and making this useful for learning of Qur’an is a big achievement by the researchers and trainers of CEF under the guidance of the founder of this method Dr Abdul Aziz Abdul Rahim. CEF is the only legal entity with the complete rights and sole ownership of content and method adopted for learning of Qur’an through this method.


Our Outreach in Pakistan


Milestones Achieved



Published Books


Schools Adopted the Syllabus


Students Studying the Course


Free Qur’an Workshops


Teachers’ Trained